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Smoot helps marketers monitor and improve visibility in AI answers to drive high-intent traffic to their website.

Smoot collects data by scraping the UI of LLMs and AI apps. UI scraping, while more challenging than normal API calls, gathers data that reflects the real answers seen by the billions of people who use these AI platforms every week.

Smoot tracks ChatGPT, Gemini, Perplexity, Google's AI Overviews, and Google's AI Mode. These 5 engines account for the vast majority of AI search and have user bases ranging from millions to over a billion weekly active users.

GEO, or Generative Engine Optimization, is the practice of making a brand more likely to be mentioned, cited, and recommended in AI-generated answers. As more people get answers from AI instead of traditional search results, GEO is becoming a core part of digital visibility.

AI visibility is how often and how favorably your brand appears in the answers given by AI engines like ChatGPT, Gemini, and Perplexity. It measures whether the people asking AI about your space are being pointed to you.

More people are getting answers from AI every week, and those answers increasingly decide which brands get attention and traffic. AI search may surpass traditional search by 2030. If your brand isn't visible in them, you're missing the people who are asking about your space.

We track how AI engines answer questions relevant to your brand and where your brand shows up in those answers. This includes whether you're mentioned, if your brand's content is cited, how you're described, and whether the answer points people to you.

Yes. Smoot offers consultation on GEO and AI visibility, and publishes research and guides on the state of AI search. Clients gain access to our proprietary backend of best-in-class AI visibility data and insights.