AboutSmoot

Smoot is researching and building tools for the new reality of AI search.

Started in mid 2026, Smoot publishes original research and guides on GEO and AI search optimization strategies.

The best way to learn about us is to check out some of our latest resources:

Why AI visibility is hard to measure (Part 1)

The measurement problems underneath AI visibility metrics.

Read the article

Download the 2026 GEO Starter Handbook

The latest research on AI search compiled into an accessible starter guide

Download the free ebook

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