SmootResearch & Analysis
Does First-Party Blog Content Help with AI Visibility? It Depends on Your Industry
The types of sources AI cites vary significantly across verticals. We tracked 1,000 prompts across 5 segments to demonstrate.
Crockett FordWhat causes "Ghost Citations"? We Tracked 200 Prompts in an Ecommerce Vertical for a Month.
Ghost citations are the norm, not the exception.
Crockett FordHow Page Speed Affects Citation Rates, and which AI Crawlers Time Out the Fastest
We analyzed 50 days of server logs from 30 sites.
Crockett FordChatGPT Overlaps With Google 10% of the Time. In Health, It Drops to 6%.
We tracked 3,000 prompts across 6 industries. The citation gap is bigger in health and smaller in e-commerce.
Crockett FordWe Tracked 300 Pages to See When AI Starts and Stops Citing New Content
Each AI model has a distinct curve
Crockett Ford