Download the free 2026 GEO handbook

Learn the foundational principles and strategies of GEO and AI search from our accessible, research-backed starter guide.

Download the free PDF handbook

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About the handbook

The age of AI search is here. AI search accounts for a larger proportion of total online searches with each passing month, and shows no sign of slowing down.

We've gathered the best, data-backed insights about how AI search is changing user behavior and content strategy.

Our handbook organizes some of the most current, high-quality research on GEO into an accessible beginner's guide with answers to questions like:

  • What are the fundamental concepts of GEO and AI Search?
  • What makes AI more likely to cite and mention your content?
  • How similar are SEO and GEO?
  • What steps can I take to start improving my GEO?

Based on the latest research from